Cookie Policy
Last updated: March 2026
1. Introduction
This Cookie Policy explains how GoodAdvisor ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website at goodadvisor.in ("Website"). This policy should be read alongside our Privacy Policy.
By continuing to use our Website, you consent to the use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser settings or using the cookie preferences provided on our Website.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners. Cookies can be "first-party" (set by us) or "third-party" (set by our partners and service providers).
Similar technologies include web beacons (transparent pixel images), local storage, and session storage. References to "cookies" in this policy also cover these related technologies.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Website. They enable core functionality such as security, authentication and session management. Without these cookies, the services you have asked for cannot be provided. These cookies do not require your consent.
| Cookie | Purpose | Duration |
|---|---|---|
| auth_token | Authentication — keeps you logged in | 30 days |
| XSRF-TOKEN | CSRF protection for form submissions | Session |
| cookie_consent | Stores your cookie consent preferences | 1 year |
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our Website.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga, _ga_* | Google Analytics — tracks page views and user behaviour | 2 years |
| _gid | Google Analytics — distinguishes unique users | 24 hours |
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language selection and recently viewed services. They may be set by us or by third-party providers whose services we have added to our pages.
3.4 Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies are set by our advertising partners with our permission.
4. Third-Party Cookies
Some cookies on our Website are placed by third-party services that appear on our pages. We do not control these third-party cookies. The third parties that may set cookies on our Website include:
- Google Analytics: Website usage analytics and performance measurement.
- Razorpay: Payment processing — sets cookies necessary for secure payment transactions.
- Meta (Facebook) Pixel: Advertising measurement and remarketing (if enabled).
- Google Ads: Conversion tracking and remarketing (if enabled).
These third parties have their own privacy and cookie policies. We encourage you to review their policies for more information about how they use cookies.
5. Managing Your Cookie Preferences
You have several options for managing cookies:
- Cookie consent banner: When you first visit our Website, you will be shown a cookie consent banner where you can accept or customise your cookie preferences. You can change your preferences at any time by clicking the "Cookie Preferences" link in our footer.
- Browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete cookies, or alert you when a cookie is being sent. Note that disabling cookies may affect certain features of our Website.
- Opt-out links: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Legal Basis for Using Cookies
We use cookies based on the following legal grounds:
- Strictly necessary cookies: These are used under the legitimate interest of providing a secure and functional website.
- Analytics, functional and marketing cookies: These are used based on your consent, which you can provide or withdraw through our cookie consent mechanism.
In compliance with the Information Technology Act, 2000 and the Digital Personal Data Protection (DPDP) Act, 2023 of India, we ensure that your consent is obtained before placing non-essential cookies on your device. For users in the European Union, we comply with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our data practices. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us: